Marketing, Digital and Social departments

Marketing, Digital and Social departments would like to integrate insights from their customers’ digital trail into their KPIs. Using AI, Machine Learning, and Deep Learning  enhances digital insights and provides smart recommendations, optimizes commercial offering, targets advertisements to specific audiences, etc.

Sales departments

Sales departments benefit from customer trails as well as information from similar customers to recommend next best offer for a customer, increase conversion rate, optimize up-sales, etc.

Service & customer experience departments

Service & customer experience departments, for example at telecom or utilities companies, can measure customer experience from billions of events, corelate those events with business events to improve customer satisfaction & reduce churn.

R&D departments

R&D departments can correlate product usage with performance measurement to identify features that need improvements for the next product version as well as development of preventive maintenance algorithms, etc.

Law enforcement, cyber security & financial crime prevention

Security related business functions can

use graph algorithms, machine learning or deep learning which are  effective in many threat identification & incident management use cases.

Natural Language Processing (NLP) for Customer care, HR or Billing departments

Smart analysis of text while deploying Natural Language Processing (NLP) algorithms. For example, ingestion of scanned documents or social media text is needed to deploy CV analysis in HR applications. Customer care analysis benefits from processing customer free text feedbacks, sentiment analysis of product feedbacks, etc.

Billing departments, for example in the healthcare industry, would like to use NLP + ML for analysis of patient billing documents in order to ensure correct billing codes are accurately applied and prevent revenue leakage.